Sleep positions are as numerous as the people who devise them. Over time, each human develops a preference for how they sleep. This includes whether they rest on their stomach, side, or back. It also includes specific placement of the head, arms, and legs. These, in turn, affect strain on the spine, pressure on bony protrusions, and the quality of a night’s sleep overall.
It is no surprise that ordering mattresses online can be such a fraught process. According to The New York Times, return rates are significantly higher than online retailers would have their shoppers (and competitors) believe. The fact of the matter is that until a person tests a bed, they simply cannot know if it will work for them—which is why a good mattress recommendation system is so important.
So, how do you, as the mattress retailer, go about helping them find that perfect mattress? Well, a lot goes into that. From identifying the exact sleep position and points of pressure to determining whether the same mattress characteristics will work for both partners, mattress sales are a complicated process.
Nevertheless, if sleep improvement is your name, then understanding sleep positions is your game. The good news is that some pretty simple adjustments to your current protocols can lead to markedly better rates of success and higher sales figures (as our case studies have shown).
Today, let us examine the importance of sleep position, the goals, and challenges of modern mattress sales, how you and the shopper interact, and how to use a high-quality mattress recommendation system to help shoppers find their perfect fit.
Respecting and accommodating each sleeper’s preferred nighttime position is critical if you want them to love their mattress. Call it “sleep position” or anything else you want; it is still the most crucial factor in whether they will be happy with their mattress purchase.
The primary considerations that go into sleep position include:
Sleep position is the main factor that will determine whether you can meet the shopper’s needs when they come into your store. As such, it also impacts how happy they will be with their purchase, whether they will keep it, whether they will give you good reviews and returns for future purchases, and whether you will benefit from word-of-mouth marketing.
When someone comes in to buy a mattress, people are juggling numerous factors:
If you want to convince them to bring a mattress home, you need to use tactics that work, not greasy, clichéd sales pitches that do not.
Many salespeople see themselves as the only mattress recommendation system needed. Unfortunately, you and your team lack one thing that a machine can offer: impartial data.
Even if you care more about satisfied customers than money, you still cannot see what is happening between their body and the bed's surface, while XSENSOR’s sensor-based technology can. As such, a mattress recommendation system will always be more capable of determining the right fit than even the most experienced salesperson.
That is not to say you do not need a sales team. On the contrary, a machine does not know your inventory, nor can it compassionately talk to your shoppers about their needs, give them their options, and help them decide. However, it can give you information to use when helping customers choose the right mattress.
As such, the right mattress recommendation system and a well-trained sales team match heaven. Moreover, a mattress recommendation system combines a simple map embedded with sensors and wireless data-gathering software to transmit pressure data into meaningful information about sleep preferences and mattress types.
Using such a system meets a vast range of mattress seller goals:
All of this can be yours; you only need the right tools.
With a sound mattress recommendation system, you do not need to sell mattresses. They sell themselves. Or rather, your customers sell themselves on a mattress because they do not need any convincing; the data does that for you.
The REVEAL® Mattress Recommendation System from XSENSOR provides that data. It offers simple, easy-to-use hardware and robust software to transform your customer’s sleep preferences into a well-rounded profile, complete with 3D imagery and immediate recommendations.
For an even more complete solution, you can use REVEAL Solutions to up your marketing game and bring more customers to your doorstep than ever before. Our turnkey solution will provide the missing piece to your sales puzzle: bona fide data that instantly builds trust between you and your prospects.
Even better, you can use it right out of the box, and no calibration is needed. Just unpack your equipment, install your software on any device (it is tablet-friendly!), and get to work today.