A Good Night’s Sleep: Helping Customers Choose the Right Mattress

Helping clients choose their mattresses is a challenging feat. Individual sleep preferences range widely, and as sleep quality depends so heavily on the quality of the bed, there’s little room for error. So how can you improve the mattress shopping experience and ensure the best possible outcome for each customer.

That’s where mattress recommendation software comes in. With cutting-edge, brandable hardware and software, you can perform a detailed sleep analysis on each shopper by simply getting them to lie on a bed. Instead of guessing, you can predict the exact firmness, material, and temperature factors the person is suited to. That will not only help them live their best life, but it will also afford you the reputation and referrals you deserve.

Let’s take a closer look at how this works.

 

How Mattress Recommendation Software Works

The technology behind mattress recommendation software is complex, though easy to understand. It is based on sensors arranged in a grid, which are embedded in a thin mat. These register pressure readings when customers lay down and apply weight to the mat, which software then translates into a detailed image.

Understanding the data inputs used by mattress recommendation software is also relatively simple. You and your customer will see an image of their body on a screen, with different colors reflecting high and low-pressure areas: high in red and orange, medium in yellow, and low in blue and green.

Depending on the individual’s sleeping preferences, areas of high pressure will likely fall around some combination of the heels, buttocks and hips, shoulders, elbows, neck, and head. Helping clients choose a mattress means addressing those pressure areas to minimize pressure points and injuries while maximizing support and comfort.

 

Key Features of Mattress Recommendation Software

If you’ve found the right mattress recommendation software, you should have access to three main features: personalized recommendations, sleep tracking and analysis, and comparison tools. Each of these is worthy of its exploration.

Personalized Recommendations

The main point of recommendation software is, of course, to make recommendations to individuals. While speaking to a customer can give you some idea of what they need in a mattress, there’s nothing like data to help turn their needs into a reality. That’s where imaging comes in.

Once the client lays down on the sensor mat, you immediately have a much richer source of information on which to draw. You can see where they create high-pressure areas and which body parts might get sore. Does their spine bow one way or another? Is their neck at risk?

Using this information, you can create individualized recommendations that will lead to happier customers.

Sleep Tracking & Analysis

We don’t stay in the same position all night, of course. Using a sensor mat lets your customers show you how their sleep patterns change at night. They can turn from their stomach to their side to their back, left and right or up and down, to offer a complete picture of what happens to them at night. That way, you can fully understand their needs and recommend a mattress accordingly.

Comparison Tools

Once you’ve got that picture, your mattress recommendation software can make recommendations. Using the information the customer has provided will identify different mattress options to help the customer make more informed choices.

Of course, this doesn't prevent the need for a mattress salesperson. It is your job to lead your customer through a highly informative visual experience, helping them explore and test those options to see which might work best for them. Not only will this instill faith in you, but it will also increase the company's standing as a whole.

 

Benefits of Using Mattress Recommendation Software

The benefits of using recommendation software when helping clients choose a mattress include the following:

  • More highly tailored mattress selection;
  • Improved confidence in making a buying decision;
  • Improved sleep;
  • Increased customer satisfaction;
  • Fewer returns;
  • Greater profits; and
  • Increased word-of-mouth marketing.

 

Choosing the Right Mattress Recommendation Software

Before you choose a mattress recommendation software for your business, make sure to keep the following tips in mind:

  • Find a system with hardware and software, so you don’t have to integrate them yourself.
  • Choose a solution you can brand with your design and logo.
  • Make sure your system doesn’t need much recalibration so you can use it repeatedly without fussy adjustments.

 

Take Your Business to the Next Level with Mattress Recommendation Software

Ready for simple sales and fewer returns? Mattress recommendation software is the ticket, helping you find your customers the ideal comfort and support while they sleep – and throughout the day. If you want to give your prospects the perfect experience with the mattress-buying process, don't wait to learn more about this technology today.

At XSENSOR, our mattress recommendation software allows you to train your sales team to become trusted advisors to shoppers, engage in the highest mattress selection process, and watch them walk out the door confident in their choice. There’s no better way to ensure customer satisfaction, not to mention your bottom line.

Want to learn more about how the XSENSOR team can help you succeed? Get in touch to ask questions or book a demo today!

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