The Impact of Technology on the Mattress Retail Industry: What You Could Be Missing

Have you ever considered the staggering rate at which technology has transformed our world? Thinking that over 90% of the world's data and information has been generated in just the past two years is mind-boggling. This astonishing fact can be attributed to one primary force: technology.

 

In a matter of years, we've evolved from the days of slow dial-up to the realm of Artificial Intelligence (AI), achieving feats we once believed belonged only in science fiction. The pace at which technology is advancing is nothing short of remarkable.

 

Take a closer look at our industry, for instance. Technology has revolutionized how we advertise, shifting from traditional radio, TV, and print ads to the expansive world of social media. It's given birth to innovations like memory foam and elevated brands like Tempur-Sealy to popularity. Technological advancements in adjustable bases have improved sleep experiences and substantially increased profitability. Moreover, technology has opened the doors to online mattress purchases, whether we fully embrace this change or not.

 

While the idea of virtual reality mattress shopping may still be on the horizon, it's undeniable that technology has the potential to enhance the sleep shopping experience. Leveraging technology can set your business apart, offering unbiased product recommendations that establish trust and authority with potential customers. It can streamline the buying process, making it more efficient and convenient.

 

These technology-driven enhancements add significant value for consumers, leading to higher conversion rates and increased average transaction values.

 

So, are you utilizing technology to enhance your customer experience? If you need help, we can assist you in this journey. Our clients are leveraging our science-backed technology tools to boost gross margins in their stores. Schedule a call with us, and we'll explore how our solutions might benefit your business.

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