Rest on This: In 2020, Customer Experience Sells

Innovation needs to be part of your culture. Customers are transforming faster than we are, and if we don’t catch up, we’re in trouble. – Ian Schafer

The most successful companies have one thing in common: they give people an incredible, unforgettable experience. Here we are in January of a new year, and many companies and salespeople are thinking and talking about strategy and creative, new ways to ensure growth over the coming 12 months. How to improve customer service, customer experience and customer engagement to drive higher conversions is likely to be at the top of many of those discussions.

To this end, REVEAL by XSENSOR is a mattress retailer’s triple threat, providing the ultimate in customer service, experience and engagement, helping you sell more mattresses, this year and beyond.

How?

It builds trust. Trust is the foundation of every customer relationship. Because the REVEAL live pressure mapping system is entirely objective, confidence is built through the experience and not just on a salesperson’s word. Buyers don’t feel like they’re being “sold.” To the contrary, the technology alleviates purchasing anxiety and enhances trust by visually showing people what they’re feeling in real time. Customers are confident the mattress and bedding accessories recommended for them are right. This sense of certainty results in a sales decision.

It provides connection. A Queen’s University study called the Cone of Experience found people retain 20% of what they hear, 40% of what they observe, and 90% of what they experience. Another study reports that 88% of U.S. marketers saw measurable sales growth as a result of personalization, with more than half reporting a lift greater than 10%.

REVEAL lets you provide an individualized, high-touch buying experience making your recommendations tailor-made to each customer’s unique body and sleep style. REVEAL technology helps create a physical and meaningful connection that people remember – especially when they achieve the best sleep of their life as a result.

It delivers convenience. In the past, the retailer determined what products a customer would buy and how they should shop. Today, it’s the customer who defines the shopping experience – and what they want is their buying needs met in a seamless, quick and delightful way.

REVEAL helps you provide consumers with a simple, compelling and fast way to buy the perfect mattress. The sales process takes under 5 minutes and saves a ton of time by quickly narrowing the selection of mattresses to test and choose from. The customer journey is seamless and streamlined and will delight customers who find the sheer number of options overwhelming or who dread the length of time mattress shopping has traditionally entailed.

Prospective customers are more likely to spend more money with a retailer who offers a meaningful shopping experience. This is key to creating a value-added retail experience that builds customer loyalty: Your customer is both your best advocate and repeat purchaser.

As consumer expectations continue to rise, for mattress retailers, REVEAL by XSENSOR is playing a central role in shifting the focus from the point of sale to the point of engagement, creating a richer and more satisfying buying – and selling – experience.

Customer experience matters even more than you think

“Customer experience” is an unavoidable topic these days, and here’s why. Eighty percent of customers say that the experience a company provides is as important as its products or services A majority take this sentiment a step further by voting with their wallets; 57% have stopped buying from a company because a competitor provided a better experience.