How Technology Can Add Wow to the Shopping Experience
So you sell mattresses. On the one hand, there are few things people spend as much time with as their mattresses. They need little convincing about the importance of finding a good one. On the other, mattresses are – let’s face it – kind of boring. One seems much like the other when walking down an aisle filled with light blue, dusty pink and white sandwich-shaped items wrapped in plastic.
How do you break through the monotony of mattress selling and get to the heart of what the customer needs? How do you balance making a profit with ensuring they’re happy to keep returns down and bolster your good name? How do you add a bit of wow to the shopping experience?
In a word, technology.
Get to Work Early
Chances are, if you work in mattress sales, the commission plays a substantial role in your income. While no one wants to set their alarm half an hour earlier than necessary (and we all want to hit that snooze as often as possible), this is a real game-changer. It allows you to come in, explore what you have on hand, familiarize yourself with new products and rehearse your talks. That means you’ll be able to serve people faster, find them what they need more reliably and sell more overall.
Stock the Latest and Greatest
Not every mattress in your warehouse and sales floor needs to be top-of-the-line. Stocking items with different price points and functionalities is a smart business model for any industry, and sleep technology is no exception.
Therefore, you should make sure to carry some lower-priced items that utilize older but tried-and-true technologies. These are perfect for college students or newlyweds, people who neither have as much money nor as many health problems. You also want cutting-edge, fully adjustable, tech-forward choices for the older set who can afford to spend on protecting their health.
Use Pressure Mapping
Every human body is different, but the one thing we all have in common is pressure points. These areas of the body carry more weight than others, and therefore gravity and surfaces take a greater toll on them. Where pressure points are located depends on a variety of factors, including:
- How do they sleep (side, back or stomach, or a combination of the three)
- Past injuries
- Shape of the body
- How they carry their weight
It’s not easy to tell where one’s pressure points are or how high they are. While we can point to areas of discomfort, knowing why they’re there and how best to support them is important.
That’s where pressure mapping comes in.
Using pinpoint sensor technology, pressure-mapping systems allow you to paint a fully realized visual image of where the body is experiencing the greatest load. Testing individuals to see where they struggle will, in turn, allow you to choose the mattress that best meets their needs.
XSENSOR technologies does just this. With thousands of data points converted by innovative software technologies into a detailed pressure map of the body, you’ll never have to wonder again.
Aim for the Absolute Best
Everyone could sleep better. Everyone. The question becomes, how can you help someone reach their highest quality of sleep? Helping people envisage a world where they don’t wake up stiff, sore or cramped is important. What would it take to increase their comfort, eliminate backaches and make them come back to you every single time?
So ask. Help them write a new story about their sleep patterns and tell it to you, then use those details to find exactly what they need using mattress recommendation technology. If it’s not yet on their sales floor, but you can think of an option that might work, do the research for them and order it. While a salesperson always wants to close the deal rather than see a customer walk out the door, in the long run, the best experience is the one most likely to keep them coming back – and tell their friends.
Rejuvenate Your Mattress-Selling Experience with Wow Technologies
Again, all you need is that wow factor and that comes from helping people first understand their sleep and their bodies, then finding the mattress of their dreams.
XSENSOR’s proprietary and industry-leading pressure-mapping technologies are just the ticket to achieving these goals and sending your sales skyrocketing.
