--- title: "Unlocking Mattress Sales Potential: A Look at Leesa's 33% Increase in Sales Attributed to Referrals" description: Did you know that Leesa attributes 33% of their revenue to referrals? Read why a referral program can benefit your retail store. image: https://blog.xsensor.com/hubfs/shutterstock_2068612553.jpg --- [![XSENSOR](https://blog.xsensor.com/hubfs/raw_assets/public/XSENSOR_February2021/images/logo.svg "XSENSOR")](https://www.xsensor.com/) - [Solutions & Platform](https://xsensor.com/solutions-and-platform/solutions-platform-landing) - SOLUTIONS - - - [Continuous Skin Monitoring](https://www.xsensor.com/solutions-and-platform/csm/continuous-skin-monitoring) - [Patient Bed Monitoring](https://www.xsensor.com/solutions-and-platform/csm/patient-bed-monitoring) - [Wheelchair Seating](https://www.xsensor.com/solutions-and-platform/csm/wheelchair-seating) - [Surgical Table Monitoring](https://www.xsensor.com/solutions-and-platform/csm/surgical-table-monitoring) - - [Human Performance](https://www.xsensor.com/solutions-and-platform/human-performance/human-performance) - [Gait & Motion Research](https://www.xsensor.com/solutions-and-platform/human-performance/gait-motion-insoles) - 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[Seating & Ergonomics](https://www.xsensor.com/solutions-and-platform/design-and-safety/seating-ergonomics) - [Process Control & Verification](https://www.xsensor.com/solutions-and-platform/design-and-safety/process-control-verification) - Sleep Improvement - [Retail Solutions](https://www.xsensor.com/solutions-and-platform/sleep-improvement/reveal-recommendation-system) - [Mattress R&D](https://www.xsensor.com/solutions-and-platform/sleep-improvement/mattress-design-r-d) - [Intelligent Dynamic Sensing](https://xsensor.com/solutions-and-platform/platform) - [Sensors](https://xsensor.com/solutions-and-platform/sensors) - [Software](https://xsensor.com/solutions-and-platform/software) - [Resources](https://www.xsensor.com/resources/resources) - [Company](https://www.xsensor.com/company/company) - [Blog](https://blog.xsensor.com/) - [BOOK A DEMO](https://www.xsensor.com/company/contact) ![](https://blog.xsensor.com/hubfs/shutterstock_2068612553.jpg) # Unlocking Mattress Sales Potential: A Look at Leesa's 33% Increase in Sales Attributed to Referrals Published by [Clint Walling](https://blog.xsensor.com/author/clint-walling) on Jan 30, 2024, 10:47:00 AM Did you know that Leesa, a significant player in the mattress industry, attributes 33% of their revenue to referrals?**1** This figure underscores the immense potential of referrals in driving sales and cutting down on customer acquisition costs. In this article, we will delve into the impact of referrals on business revenue and how you can glean insights from Leesa's success.   While we may only want to emulate Leesa partially, there are valuable lessons to be learned from their approach. Leesa's success underscores the value of a well-executed referral program. An additional 33% in revenue is an opportunity no business should overlook.   Despite the potential for tremendous growth through referrals, it is unfortunate that many businesses either do not have referral programs in place or, when they do, these programs prove ineffective.   Consider the consequences of not having a robust referral program in place. Instead of one satisfied customer referring four more, those four could turn away potential sales and share their negative experiences with eight others. The negative impact on your business can be substantial.   ### **The First Step to a Successful Referral Program** To harness the positive effects of a great referral program, businesses often take the first critical step: *creating a customer experience that motivates customers to refer others*. This may sound simple, but many companies provide only average experiences at best, which limits the potential for extraordinary results and referrals.   Referrals can either have a profoundly positive or a detrimental effect on your business, and the choice is yours. Leesa's success is a testament to the potential of effective referral programs to drive revenue and reduce customer acquisition costs.   By studying the strategies employed by successful businesses and implementing a well-thought-out referral program, you can empower your business to thrive in the competitive market.   Are you interested in taking the first step?   [Schedule a demonstration with one of our Sleep Improvement experts today.](https://learn.xsensor.com/revealcall) [![FREE Business Optimization Guide: 7 Lever Sales & Marketing Mastery Framework](https://no-cache.hubspot.com/cta/default/8277230/interactive-144846953058.png)](https://blog.xsensor.com/hs/cta/wi/redirect?encryptedPayload=AVxigLJfSM7haJvw9f0V%2Fw5SaKij90DD7t9voGiVUTfmgswHdI9sVbF2XCsgY8u22t2utKQ%2Bnzj1828MMzDlpo0Q5%2ByVN0hLghUptqGmoU4uEQlfA0D%2FeRmTHxkxrW1tPTWVq5f0yS9226Ryfdv9GP%2FF1MSCH6prg2qL4A9TMWunQISpYF7IiODHdDBAklTj29z3d%2FNT5OjLtZ5CrOFT%2B%2BJisHCGVnpT5AY1983YdmQuNj5U5Wvfd9o%3D&webInteractiveContentId=144846953058&portalId=8277230) 1. Extole. (2018). 4 Reasons Your Referral Program Doesn't Work. Extole Blog. [https://www.extole.com/blog/4-reasons-your-referral-program-doesnt-work/](https://www.extole.com/blog/4-reasons-your-referral-program-doesnt-work/) Tags: [Sleep Improvement](https://blog.xsensor.com/tag/sleep-improvement), [Mattress Retail](https://blog.xsensor.com/tag/mattress-retail), [REVEAL Mattress Recommendation System](https://blog.xsensor.com/tag/reveal-mattress-recommendation-system) [Back to Blog](https://blog.xsensor.com) ## Related Articles ## [Case Study: How a Robust Sleep Mapping System Empowered Sales Staff & Improved Mattress Sales](https://blog.xsensor.com/case-study-how-a-robust-sleep-mapping-system-empowered-sales-staff-improved-mattress-sales) "The average unit selling price went up significantly after implementing the Support Report and has... [Read More](https://blog.xsensor.com/case-study-how-a-robust-sleep-mapping-system-empowered-sales-staff-improved-mattress-sales) ## [5 Reasons Why Doctors Are Great Salespeople](https://blog.xsensor.com/5-reasons-why-doctors-are-great-salespeople) Have you ever considered the remarkable ability of doctors to influence our decisions? Despite the... [Read More](https://blog.xsensor.com/5-reasons-why-doctors-are-great-salespeople) ## [Webinar (Part 2): Customer Experience Secrets](https://blog.xsensor.com/webinar-customer-experience-secrets-part-2) In this exclusive 30-minute online seminar, “Stand out From Your Competition with a Tailormade... [Read More](https://blog.xsensor.com/webinar-customer-experience-secrets-part-2) ![XSENSOR](https://blog.xsensor.com/hubfs/raw_assets/public/XSENSOR_February2021/images/logo.svg "XSENSOR") 133 12 Avenue SE Calgary, AB, T2G 0Z9 CANADA ‍ [+1 (403) 266-6612](tel:14032666612) Copyright 2023 XSENSOR Technology Corporation. All rights reserved. - Intelligent Dynamic Sensing - [Overview](https://xsensor.com/solutions-and-platform/platform) - [Sensors](https://xsensor.com/solutions-and-platform/sensors) - [Software](https://xsensor.com/solutions-and-platform/software) - Solutions - [Continuous Skin Monitoring](https://xsensor.com/solutions-and-platform/csm-landing/continuous-skin-monitoring) - [Human Performance](https://xsensor.com/solutions-and-platform/human-performance/human-performance-landing) - [Product Design & Safety Testing](https://xsensor.com/solutions-and-platform/design-and-safety/product-design-safety-testing) - [Sleep Improvement](https://xsensor.com/solutions-and-platform/sleep-improvement/sleep-improvement) - Company - [About](https://xsensor.com/company/about) - [Press & News](https://xsensor.com/company/press-and-news) - [Careers](https://xsensor.com/company/careers) - [Contact](https://xsensor.com/company/contact) ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Clint Walling", "url" : "https://blog.xsensor.com/author/clint-walling" }, "dateModified" : "2024-01-30T17:47:00.418Z", "datePublished" : "2024-01-30T17:47:00.000Z", "headline" : "Unlocking Mattress Sales Potential: A Look at Leesa's 33% Increase in Sales Attributed to Referrals", "image" : [ "https://blog.xsensor.com/hubfs/shutterstock_2068612553.jpg" ], "mainEntityOfPage" : { "@id" : "https://blog.xsensor.com/unlocking-mattress-sales-potential", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://blog.xsensor.com/hubfs/Full.png" }, "name" : "XSENSOR Technology Corporation" } } ```